People love storytelling. There is nothing like a good personal story to inspire, motivate and move someone toward some emotion or action. When pitching a business, similar rules apply. Here are a few tips to help make your story count.

You’ve done your homework, prepared your presentation and know the information inside and out, but are you really ready to sell your idea? One of the keys to success in making your pitch is to know your audience and understand how to tailor your pitch to their specific interests.

You’ve found the right investment, done your homework, dotted your I’s and crossed your T’s, but now it’s time to give your pitch to potential investors, so where do you start? Here’s a straightforward guide to helping you make the most of your presentation.