Making the Pitch: Knowing Your Audience

You’ve done your homework, prepared your presentation and know the information inside and out, but are you really ready to sell your idea? One of the keys to success in making your pitch is to know your audience and understand how to tailor your pitch to their specific interests.

It’s such a frustratingly unproductive experience calling a company and feeling like you’re getting the runaround.

After explaining every detail about your situation, the representative replies, “I’m sorry, but I’ll have to transfer you to another department.

This is what you’ll feel like when you make your pitch without knowing your audience.

As a progressive entrepreneur, you’ll find yourself pitching to different audiences frequently. The Pitch Masters Academy will show you how to deliver the perfect pitch to specific groups.

These groups include examples such as:

  • Investors
  • Customer
  • Employees
  • Potential Hires

Each pitch must fit the audience – this is essential to the success of your business.

Pitching to Investors

Investors are interested in the upside. Ultimately, investors want to know what the return on investment will be.

This means you’ll have to place strong emphasis on the market opportunity, your financial projections, and your competitive edge.

Investors are looking for drive, passion and vision.
It’s important to display your ability to scale your business with profits.

Pitching to Customers

Customers want to know that you will be able to problem solve. They have completely different interests than investors.

You will need to convey to customers what you can do for them now, not as the business scales upward in the future.

You will need to convey your ability to provide an immediate benefit. This will show customers that you are reliable and dependable.

Pitching to Employees and Potential Hires

Pitching to employees and new hires means you will have to show individuals that you are doing impactful and meaning work.

Quality employees want to know your long-term goals and how they can help achieve them.

Employees and potential hires want to know how they fit into your company profile. They are listening to hear how their personal goals and values align with your business.

Top talent and quality employees are drawn to the perfect pitch.

These differences explain why it’s important to know your audience – there is no such thing as an all-purpose perfect pitch.

You have to find the balance of not boring listeners, sharing just the right amount of information, and how to construct context without confusing your audience.

How important is context when explaining to people the perfect perspective about your business?

Context will determine whether you win people over or turn them away.


The key starting point of your message must be determined prior to delivery – are you aiming to persuade, entertain or inform?

According to the Pitch Master’s Academy, it’s important to focus on one delivery method with each pitch.

Consider the following the examples:

  • A marketing billboard needs to be persuasive.
  • Stand-up specials need to be entertaining.
  • An airport announcement needs to be informative.

Some pitches require skills professionals to use all three methods, but this is notoriously tough.

So, in order to get it right, determine which method is most important for the audience you are trying to hook.

Afterward, identify the second most important method, and then attempt to employ it only if the strategy does not deflect away from the intent of your primary pitch.

Are you trying to provide knowledge, entertain, or prompt an action? Determining the purpose of your message is important because your delivery method will change your story, slides and handouts.


Beginning with the end in mind is one of the “7 Habits of Highly Effective People”. Build your entire presentation backward by asking the following four questions:

  1. How much information will the audience need before they can take the next step?
  2. What mental and emotional state do they need to be in?
  3. How much do they need to trust you?
  4. How much do they need to like you?

These questions will help you determine the right length, tone, and sequence of your pitch – remember, it’s all about the bottom line.

Do not overwhelm the audience, but provide enough content for the listeners to feel inclined to make a decision.


When delivering a perfect pitch your structure and strategy will change depending on your audience.

Your pitch should be impressive – get rid of the fluff and use powerful points only. Inform and persuade, but not to force, instead inspire your audience to action.

Your pitch should not sound like a high-pressure sales tactics – do not attempt to coerce your audience.

In order to encourage people to make the right move, it’s important to know what is best for them, which means you need to know your audience.

This is how you encourage your audience to make the right move, by knowing what makes them enthusiastic.

A pitch needs to be practical, explaining a next step and calling them to take an action. With that in mind, here are 8 tips to use when calling your audience to action.

Pitching Tips Always Start With Knowing Your Audience

  1. Know Your Audience: Do your research.
  2. Don’t Oversell: Answer questions.
  3. Be Respectful: Don’t mock current processes.
  4. Engage the Audience: Discuss their interests.
  5. Pay Attention to the Vibe: Listen as much as you speak.
  6. Be Prepared: Anticipate questions and follow provided directions.
  7. Be Honest: Don’t get bogged down in the “what might be.”
  8. Have a Plan B: Ensure your presentation goes off without a hitch.


Clarity, integrity and opportunity are the key components every potential partner wants to hear in a pitch.

  • Clarity describes who you are, how you work and why you exist.
  • Integrity proves you’re not dishonest or a fraud.
  • Opportunity can present itself in a variety of ways for potential partners.

In order to accomplish the goal of clarity, integrity and opportunity, a pitch to potential partners need to be transparent, dignified and open minded.

When establishing a pitch for potential partners, it’s important to keep in mind that you are starting a long-term relationship that benefits all parties.

Steps for Pitching to Potential Partners

  1. Start with a concise summary of your business model.
  2. Define your unfair advantage.
  3. Explain how you started and how you operate.

Show your audience “how you think and make decisions” without over promising.

The Pitch Masters Academy specializes in teaching students how to practice the most professional strategies to deliver an effective pitch.


When pitching to investors there are five key factors to keep at the forefront of your pitch:

  1. Cut to the chase.
  2. Eliminate fluff.
  3. Do not be long winded.
  4. Provide a concise overview.
  5. Tell a clear story.

The golden rule is: Be Interesting. The aim here is to leave people inspired with an intriguing story that they can share with others.

Put more emphasis on the remarkable part of your business, rather than the need for finances.


Pitch Masters Academy offers live entrepreneurial training for professionals seeking to learn how to pitch their businesses to investors.

There is so much more to learn and practice with the critique of experts.
Visit to get started preparing, presenting and perfecting the perfect pitching techniques.

Whether you’re raising capital to start, expand or scale your success will depend on your ability to present and communicate.

Pitch Masters know exactly what you need and what the investors want – get started now.

Gain Critical Skills in The Following Areas

  1. Advice from the Original Shark Tank: Learn from entrepreneurial expert Kevin Harrington.
  2. Raising Capital Faster, Part 1: Discover how to make presentations that raise capital faster.
  3. Raising Capital Faster, Part 2: Optimize strategies, create social influence, and express superiority in the market.
  4. The Eight Critical Elements: Eliminate constraints, minimize friction, and create more conversions.
  5. Winning Business Plan: Leveraging the 8 P’s of a successful business plan.
  6. Thriving in A Business: Learning the phases of business.
  7. Win Funds Influence People: Raise private capital to fund quality real estate deals.
  8. How to Create A Pitch Deck: Formatting your content, order, and details using real life examples.
  9. Create A Successful 1-Page: Discover what to do and what not to do for a strong 1-Page.
  10. Profit from the Stage: Land TEDx talks and discover the 3 key components organizers look for in a presentation.
  11. Say Less, Close More: Unlock the secrets of influence.
  12. Tax Deduction Strategy: Create a written plan to stop overpaying taxes.
  13. Secret Assets & Strategies: How to create tax free generational wealth.
  14. Tax-Free Investing: Understanding self-directed IRAs and how to invest tax free.
  15. Successful Webinars: Learn how to engage your audience and create a call to action.
  16. How to Market Yourself: Build credibility and authority using creative marketing content.
  17. How to Host A Podcast: Increase your visibility to attract high quality clients with ease.
  18. Write, Publish, & Launch: Write books to control your vision, maintain legal rights, and keep all the profits.

Pitch Masters Academy training will give you the skills and confidence to take your business or entrepreneurial idea to the next level and get you the capital needed to thrive.