Making the Pitch: Telling Your Story

People love storytelling. There is nothing like a good personal story to inspire, motivate and move someone toward some emotion or action. When pitching a business, similar rules apply. Here are a few tips to help make your story count.

Having a strong sense of passion is not enough to engage investors when making a pitch. It would help if you had a captivating personal story.
Connecting to the audience is why Pitch Master’s Academy capitalizes on storytelling.

When entrepreneurs use storytelling for a pitching technique, it is far more than weaving theatrical tales.

Storytelling employs three techniques:

  1. Personalizes your communication in a business atmosphere,
  2. Utilizes unique anecdotes to highlight key points, and
  3. Gives life to the message behind your pitch.

Making the right pitch with all the right ingredients can be difficult, but it is vital to your business.

Investors are interested in your brand recognition, dominance, and knowledge that you convey in your pitch.

It’s essential to know your business from every perspective, answer questions, convey confidence, and know key components.

The best way to connect with investors is by weaving a relevant and passionate personal story into your pitch.

When weaving your personal story, use the following key points to lock investors into your new business:

  • Market size
  • Your secret sauce
  • The management teams
  • The number of money investors can make

Upon sharing your story, information about your target market is always catchy. Explain why clients and customers commit to your business.
Use real examples of how your business solved the problems of customers and clients. According to Pitch Masters Academy, there are six ways you can make your story catchy and connecting that contributes to your pitch in a powerful way.


Here are six key components that personal stories can raise your message above the traditional sales pitch standard.

1. Communicate Authenticity That Demands Trust

Individuals invest in people more than businesses. Use this as a reminder to make your pitch convincing by presenting yourself as a trustworthy person. Being authentic during your pitch will require some storytelling to allow investors to see you as a down-to-earth person. Sharing intimate stories will enable you to make human connections and build good relationships. Quality relationships garner supportive investors, successful partnerships, and loyal customers or clients.

2. Connect to Investors intellectually and Emotionally

While charts and statistics are sometimes helpful, investors usually remember stories that have an emotional appeal. Incorporate a story that creates a positive vibe and clings to the listener’s emotions. Ensure that your story’s emotional pull connects to how your business provides solutions to problems. The power of emotional appeal is one aspect of your pitch that is not worth jeopardizing. Some studies suggest that about 90-percent of decisions are made based on emotions.

3. Use Passion to Make Your Pitch Relatable and Memorable

Whatever your conviction is about your business or product, be sure to convey it during your pitch powerfully. Tell the kind of story that is relatable and memorable to show investors why your business is an excellent opportunity to do good and do well at the same time. Whether your conviction is joy or pain, your audience should sense, understand and remember your perspective. Investors hear pitches regularly. The thing that will make your pitch stand out is your realization.

4. Highlight Your Contribution to a Higher Purpose

How effective is your pitch idea at saving the environment or helping disadvantaged and unprivileged individuals? The answer to this question is important to highlight in your pitch. By relating your commitment and solution to a problem to your pitch, it engages the audience. Bombas, an online socks company, donates a pair of socks to disadvantaged people whenever they sell socks. If you can connect your business to a high purpose, do not hesitate to do so.

5. Weave a Real Customer or Client throughout Your Message

Stories about customers and clients will elevate your pitch to a higher level. Marketing messages and product descriptions are not typically memorable. People remember people. Long, drawn-out background stories are unnecessary – get to the point while using a real customer or client to engage your audience.

6. Emphasize Testimonials

Using the testimonials from ordinary people or social media influencers is memorable and provides credibility and market interest. Feedback is critical in a pitch, but don’t overdo it. Even after presenting testimonials, you will still need a fundamental business pitch. However, testimonials will give you a competitive edge after you’ve included competitive analyses and financials.


If you are trying to transform your pitch from being flat to fantastic, knowing how to infuse a good story into your narrative is vital. Knowing what to include and good delivery strategies are significant components of making a great pitch. These components and so much more are Pitch Masters Academy’s curriculum.

To supercharge your pitch, you need the correct information, and it must be logical, but more importantly, you should make sure your audience can feel your joy and pain.

A good story will bring your pitch alive and enable your audience to feel it.

Everyone loves a good story.

The following techniques will help you tell better stories and deliver better pitches by including the setup for context, the struggle for conflict, and the solution for problem-solving.

Afterward, it’s essential to know which story to tell and how to deliver it. Whatever the story, the following techniques will help you tell it in a way that connects with investors.

Part 1. The Setup

  1. Ask rhetorical questions
  2. Place your audience in the scene
  3. Use relatable characters

Part 2. The Struggle

  1. Use a problem that seems familiar
  2. Replace “I” and “we” with “you”
  3. Use present tense dialogue
  4. Use specific details
  5. Present a pause for emotional effect
  6. Prompt the audience to feel

Part 3. The Solution

  1. Introduce solutions to your initial questions
  2. Let someone else be the hero
  3. Exercise physical gestures with intention


Visit to register for the next event to take your business to the next level of success. You will learn everything from A-Z about making the perfect pitch.

These techniques will launch your storytelling abilities beyond the boundaries of ordinary business opportunities.

Expert trainers at Pitch Masters Academy teach students how to tell stories because those who tell stories rule the world.