There are six common reasons why your elevator pitch isn’t working. It doesn’t matter whether you’re an experienced business professional or a new entrepreneur, you’ll need to impress someone.
When you only have 30 seconds to do it, it can be difficult if you don’t have a proven strategy.
What are some subconscious things you might be doing that are hurting the delivery of your elevator pitch?
If you’re struggling to deliver a perfectly sketched elevator pitch, the following six reasons will help you with your approach.
SIX THINGS TO CONSCIOUSLY AVOID WHEN DELIVERING YOUR PITCH
1. A Pitch That Is Too Formal
Memorizing your pitch and delivering it like a robot reciting an essay is not the goal. This isn’t an essay contest.
Make your pitch a more natural conversation.
Remember that people like numbers, so use them to impress. How many years have you been in business? How many clients have you serviced? Use any data to gain the attention of the listener and advance your momentum.
Numbers impress people, but you’ll need more than this.
Here’s the catch, about 25-percent of your pitch needs to be data, numbers, and figures, but 65-percent needs to be a compelling story that lends to your credibility.
Speaking of credibility, don’t forget to dress the part.
Appearance is our first filter – first impressions happen instantly.
Pattern yourself after the most successful people in the industry that you are seeking to impact. You don’t want your nonverbal first impression to say too much or be too formal.
2. Entrepreneurs Who Ramble
When you don’t spend enough time thinking about what you need to say, you will find yourself rambling.
Make sure the information contained within your elevator pitch is organized and flows smoothly without gibberish. Get straight to the point.
Otherwise, you will seem like you are making things up – even if you are not.
Also, your elevator pitch is not the time to explain the details. Talking too much can lead to ruined opportunities.
Entrepreneurs who are not prepared to improvise and listen to their audience often sabotage themselves.
Maintain your excitement, while also keeping it simple – don’t hyperbolize your presentation.
People will notice.
Instead, be yourself and show your true personality – this will help you to avoid rambling.
3. Pitches that Sound Rehearsed
You’ve probably heard it said time and time again, but it’s a critical truth, practice makes perfect.
The same goes for your elevator pitch.
Practice empowers entrepreneurs to prepare, pace themselves, and rehearse potential pitfalls.
You can never practice too much.
People can tell the difference between someone who’s speaking genuinely and someone who’s just regurgitating rehearsed lines.
Be prepared to deliver your elevator pitch with different wording depending on your audience – pace yourself and watch your tones.
If you want to earn the respect of your listeners, remember that humility always wins the confidence of the audience.
It is said that humility is the path towards earning respect.
4. Far Too Focused on Your Idea
When you focus exclusively on your idea alone, you will attract people who won’t care.
Focus on what problem your business will solve instead of who you are. Your business should always be seen as a solution to some problem.
Focusing on the problem first in your introduction will elevate the importance of the real significance of your business.
Otherwise, people will feel, “So what?” Give people a reason to care about your passion.
5. Your Pitch Neglects the Market
You cannot, under any circumstances, overlook the climate in which you are operating.
Investors are interested in current market research, competition, and growth potentials.
It is imperative that you answer questions concerning these topics. Do your homework about the climate in which you are operating upfront.
Use data to back up your business agenda if you expect to be taken seriously.
Stay up to speed on changes in your industry so that you can communicate about them intelligently.
This means you will need to keep up with science, tech, and popular culture by improving your reading habits.
Ignorance is unacceptable when asking experienced investors to pour capital into your business.
Aggressively, develop a deep knowledge of your subject area.
Your pitch will be and should be scrutinized, so count on that happening. Embody your intellectual horsepower – do not neglect insight from the current market.
6. No Concise Setup
To be perceived as an expert, even your elevator pitch will need an elevator pitch.
Despite how short your elevator pitch may be, people will stop actively listening as soon as you start your first sentence.
As a result, the first word itself, and those that follow must be captivating. Grab the attention of your listener immediately, you don’t have a word to spare.
Brainstorm with your business partners, professionals, and leadership team to boil your business down to a single-sentence description.
Information and follow-up details that are not necessary to your pitch should be removed to make your delivery more concise.
What is the core problem your business aims to solve?
Commit yourself to making tweaks and changes to always being concise when making the first impression.
GET EQUIPPED WITH THE PERFECT PITCH
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There is so much more to learn and practice with the critique of experts.
Visit www.PitchMastersAcademy.com to get started preparing, presenting, and perfecting the perfect pitching techniques.
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Gain Critical Skills in The Following Areas
- Advice from the Original Shark Tank: Learn from entrepreneurial expert Kevin Harrington.
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